Wednesday, October 10, 2012
Where'd You Get That Cool Shirt? This Software Knows
In case you hadn't already noticed, everyone wants to sell you something. (No, not me, at least, not yet! ;). In the ads race, a company has developed software that can automatically identify SPECIFIC products in visual media, & then serve up relevant advertisements. As this article says, "As one example, the software matched the sunglasses worn by Brad Pitt and Angelina Jolie in an image accompanying a news article about the movie stars to similar pairs available on Amazon. A reader online who hovered a cursor over the object would see the tagged link for the product."