Personal Tracking. Unwanted. Big Data. [Blog Post]

Doc Sears detects a change in people's attitudes towards unwanted tracking of their digital activities, & has several links in that blog post. He quotes Erik Cecil :

“The backwash that’s coming is a tsunami that hasn’t hit yet. Right now it’s a wide swell over deep water. But you can tell it’s coming because the tide is suspiciously far out. So we have all these Big Data marketing types, out there on the muddy flats, raking up treasures of exposed personal data. They don’t see that this is not the natural way of things, or that it’s temporary. But the tidal wave is coming. And when it finally hits, watch out.