To the internet giants, you're not a customer. You're just another user [Article]

John Naughton explains why to a reader who wrote in with this problem:

"As you write about the internet, I wondered if you knew how long it takes Yahoo to get back to people. I have an iPad, but went to the library to print a document (attached to an email). Yahoo knew I wasn't on my iPad and asked me to name my favourite uncle. I replied, but Yahoo didn't like my answer, so locked me out for 12 hours. I can't get into my email account. Getting to the Help page is really difficult. Do you ever speak to anybody at Yahoo? I had to open another non-Yahoo email account, so I opened a Gmail account and it looks to have the same problem. Not easy to get in touch with anybody when things go wrong. I am sure I am not the only one who wants to discuss my problem with a human being. Yours sincerely…"