Tuesday, July 30, 2013

How to value personal data [Article]

Ctrl-Shift has a very good article that explains why data is the currency that is poised to overshadow money, not for the sellers but for consumers.
A huge amount of data today – the data collected by companies’ web sites, Google search terms, Facebook postings etc – are provided by individuals for free.  If something is ‘free’ does that mean it has no economic value?